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LifeSpan Inc.: Abbott Northwestern Hospital

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising
Business ethics
Marketing planning
Performance measurement
Productivity
Social enterprise

by
Melvyn A.J. Menezes

Source: Harvard Business School

20 pages.
Publication Date: Dec 30, 1986. Prod. #: 587104-PDF-ENG

LifeSpan Inc.: Abbott Northwestern Hospital Harvard Case Study Solution and HBR and HBS Case Analysis

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