Linking Advertising and Brand Value

Subjects Covered
Advertising strategy
Brands
Marketing management
Marketing strategy

by
Irene M. Herremans,
John K. Ryans Jr.,
Raj Aggarwal

Source: Business Horizons

8 pages.
Publication Date: May 15, 2000. Prod. #: BH047-PDF-ENG

Linking Advertising and Brand Value Harvard Case Study Solution and HBR and HBS Case Analysis