L.L. Bean Inc.: Corporate Strategy

Subjects Covered
Direct marketing
Distribution planning
Strategic planning

by
Hirotaka Takeuchi,
Penny Pittman Merliss

Source: Harvard Business School

26 pages.
Publication Date: Jun 01, 1981. Prod. #: 581159-PDF-ENG

L.L. Bean, Inc.: Corporate Strategy Harvard Case Study Solution and HBR and HBS Case Analysis