Localizing in the Global Village: Local Firms Competing in Global Markets Case Solution & Analysis

Subjects Covered
Globalization
International marketing
Product differentiation
Product positioning

by
Guliz Ger

Source: California Management Review

21 pages.
Publication Date: Jul 01, 1999. Prod. #: CMR156-PDF-ENG

Localizing in the Global Village: Local Firms Competing in Global Markets Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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