Loctite Corp.: Industrial Products Group Case Solution & Analysis

Subjects Covered
Communication strategy
Marketing mix
New product marketing
Pricing strategy
Target markets

by
John A. Quelch

Source: Harvard Business School

18 pages.
Publication Date: Dec 01, 1980. Prod. #: 581066-PDF-ENG

Loctite Corp.: Industrial Products Group Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions