lululemon athletica: Extending the Brand to the Menswear Market

Subjects Covered
Decision analysis
Decision theory
Small & medium-sized enterprises

by
Eric A. Morse,
Ken Mark

Source: Richard Ivey School of Business Foundation

2 pages.
Publication Date: May 12, 2006. Prod. #: 906M38-PDF-ENG

lululemon athletica: Extending the Brand to the Menswear Market Harvard Case Study Solution and HBR and HBS Case Analysis