Madison Avenue: Digital Media Services (A)
Subjects Covered
Advertising
Business growth
Internet
New economy
Service management
by
Steven J. Spear,
Jeremy B. Dann
Source: Harvard Business School
23 pages.
Publication Date: Jul 19, 2000. Prod. #: 601020-PDF-ENG
Madison Avenue: Digital Media Services (A) Harvard Case Study Solution and HBR and HBS Case Analysis