Making Routine Customer Experiences Fun

Subjects Covered
Business models
Customer relationship management
Innovation
Marketing strategy
Service management

by
Ivor Morgan,
Jay Rao

Source: MIT Sloan Management Review

5 pages.
Publication Date: Oct 01, 2003. Prod. #: SMR123-PDF-ENG

Making Routine Customer Experiences Fun Harvard Case Study Solution and HBR and HBS Case Analysis