Managers Primer in Electronic Commerce
Subjects Covered
Computer systems
Information systems
Marketing strategy
Technology
by
Andrew Urbaczewski,
Leonard M. Jessup,
Bradley C. Wheeler
Source: Business Horizons
12 pages.
Publication Date: Sep 15, 1998. Prod. #: BH033-PDF-ENG
Manager’s Primer in Electronic Commerce Harvard Case Study Solution and HBR and HBS Case Analysis