Managers Primer in Electronic Commerce

Subjects Covered
Computer systems
Information systems
Marketing strategy
Technology

by
Andrew Urbaczewski,
Leonard M. Jessup,
Bradley C. Wheeler

Source: Business Horizons

12 pages.
Publication Date: Sep 15, 1998. Prod. #: BH033-PDF-ENG

Manager’s Primer in Electronic Commerce Harvard Case Study Solution and HBR and HBS Case Analysis