Managing the Total Customer Experience Case Solution & Analysis

Subjects Covered
Customer relationship management
Customer service
Human behavior
Marketing strategy

Leonard L. Berry,
Lewis P. Carbone,
Stephan H. Haeckel

Source: MIT Sloan Management Review

7 pages.
Publication Date: Apr 01, 2002. Prod. #: SMR082-PDF-ENG

Managing the Total Customer Experience Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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