Maple Leaf Simply Fresh (A)

Subjects Covered
Innovation
Market research
Marketing planning
New product marketing

by
Terry H. Deutscher,
Michael R. Pearce,
Diane Silva

Source: Richard Ivey School of Business Foundation

17 pages.
Publication Date: Apr 06, 2011. Prod. #: W11076-PDF-ENG

Maple Leaf Simply Fresh (A) Harvard Case Study Solution and HBR and HBS Case Analysis