Marble Slab Creamery: Grand Occasion

Subjects Covered
Market analysis
Market segmentation
Marketing communications
Small & medium-sized enterprises

Elizabeth M.A. Grasby,
Renee Zatzman

Source: Richard Ivey School of Business Foundation

16 pages.
Publication Date: Nov 20, 2009. Prod. #: 909A34-PDF-ENG

Marble Slab Creamery: A Grand Occasion Harvard Case Study Solution and HBR and HBS Case Analysis