Market Segmentation Target Market Selection and Positioning Case Solution & Analysis

Subjects Covered
Market segmentation
Product differentiation
Product positioning
Target markets

by
Miklos Sarvary,
Anita Elberse

5 pages.
Publication Date: Sep 09, 2005. Prod. #: 506019-PDF-ENG

Market Segmentation, Target Market Selection, and PositioningHarvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions