Market Selection and Direction: Role of Product Portfolio Planning Case Solution & Analysis

Subjects Covered
Market definition
Market segmentation
Market share
PIMS
Product portfolio management
Target markets

by
George S. Yip

17 pages.
Publication Date: Mar 01, 1981. Prod. #: 581107-PDF-ENG

Market Selection and Direction: Role of Product Portfolio Planning Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions