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Marketing Analysis Toolkit: Customer Lifetime Value Analysis

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Analytics
Customer & client analysis
Market segmentation
Marketing planning
Metrics

by
Thomas Steenburgh,
Jill Avery

9 pages.
Publication Date: Jul 27, 2010. Prod. #: 511029-PDF-ENG

Marketing Analysis Toolkit: Customer Lifetime Value Analysis Harvard Case Study Solution and HBR and HBS Case Analysis

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