Marketing and Discontinuous Innovation: The Probe and Learn Process

Subjects Covered
Innovation
New product marketing
Product development
Technology

by
Gary S. Lynn,
Joseph G. Morone,
Albert S. Paulson

Source: California Management Review

31 pages.
Publication Date: Apr 01, 1996. Prod. #: CMR061-PDF-ENG

Marketing and Discontinuous Innovation: The Probe and Learn Process Harvard Case Study Solution and HBR and HBS Case Analysis