Marketing meets Web 2.0 Social Media and Creative Consumers: Implications for International Marketing Strategy Case Solution & Analysis

Subjects Covered
Development stage enterprises
International business
Marketing strategy
Social media
Technology

by
Pierre R. Berthon,
Leyland Pitt,
Kirk Plangger,
Daniel Shapiro

Source: Business Horizons

11 pages.
Publication Date: May 15, 2012. Prod. #: BH477-PDF-ENG

Marketing meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions