Marketing Strategy Business Fundamentals Series
Subjects Covered
Consumer marketing
Market planning strategy
Marketing implementation
Product development
Product introduction
Target markets
by
Robert J. Dolan,
Susan Dobscha,
Susan Fournier,
Youngme Moon,
David Glen Mick,
V. Kasturi Rangan
132 pages.
Publication Date: Jan 04, 2002. Prod. #: 9055-SBB-ENG
Marketing Strategy, Business Fundamentals SeriesHarvard Case Study Solution and HBR and HBS Case Analysis