Marketing Strategy Business Fundamentals Series

Subjects Covered
Consumer marketing
Market planning strategy
Marketing implementation
Product development
Product introduction
Target markets

Robert J. Dolan,
Susan Dobscha,
Susan Fournier,
Youngme Moon,
David Glen Mick,
V. Kasturi Rangan

132 pages.
Publication Date: Jan 04, 2002. Prod. #: 9055-SBB-ENG

Marketing Strategy, Business Fundamentals SeriesHarvard Case Study Solution and HBR and HBS Case Analysis