Martha Stewart Living Omnimedia (A) Case Solution & Analysis

Subjects Covered
Brand equity
Brand management
Brands
Consumer behavior
Merchandising

by
Susan Fournier,
Laura Winig,
Kerry Herman,
Andrea Wojnicki

Source: Harvard Business School

32 pages.
Publication Date: Apr 24, 2001. Prod. #: 501080-PDF-ENG

Martha Stewart Living Omnimedia (A) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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