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Marvel Enterprises Inc.

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Business models
Licensing
Marketing strategy

by
Anita Elberse

Source: HBS Premier Case Collection

20 pages.
Publication Date: Nov 14, 2004. Prod. #: 505001-PDF-ENG

Marvel Enterprises, Inc.Harvard Case Study Solution and HBR and HBS Case Analysis

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