Marvel Enterprises Inc. (Abridged)

Subjects Covered
Brand management
Business models
Licensing
Marketing strategy

by
Anita Elberse

Source: Harvard Business School

10 pages.
Publication Date: Jan 24, 2011. Prod. #: 511097-PDF-ENG

Marvel Enterprises, Inc. (Abridged) Harvard Case Study Solution and HBR and HBS Case Analysis