Mary Kay Cosmetics Inc.: Marketing Communications Case Solution & Analysis

Subjects Covered
Advertising
Communication
Consumer marketing
Personal selling

by
John A. Quelch,
Alice M. Court

Source: Harvard Business School

20 pages.
Publication Date: Jan 20, 1983. Prod. #: 583068-PDF-ENG

Mary Kay Cosmetics, Inc.: Marketing Communications Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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