Mary Kay Cosmetics Inc.: Marketing Communications

Subjects Covered
Advertising
Communication
Consumer marketing
Personal selling

by
John A. Quelch,
Alice M. Court

Source: Harvard Business School

20 pages.
Publication Date: Jan 20, 1983. Prod. #: 583068-PDF-ENG

Mary Kay Cosmetics, Inc.: Marketing Communications Harvard Case Study Solution and HBR and HBS Case Analysis