Mary Kay Inc.: Direct Selling and the Challenge of Online Channels Case Solution & Analysis

Subjects Covered
Consumer marketing
Direct sales
Information management
Internet marketing
Marketing strategy
Supply chain management

by
Anne Coughlan,
Erica Goldman

Source: Kellogg School of Management

23 pages.
Publication Date: Jan 01, 2004. Prod. #: KEL034-PDF-ENG

Mary Kay Inc.: Direct Selling and the Challenge of Online Channels Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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