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McDonalds and the Hotel Industry

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Subjects Covered
Brand management
Brands
Market analysis
Product positioning

by
Mark Vandenbosch,
Ken Mark

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Dec 13, 2002. Prod. #: 902A21-PDF-ENG

McDonald’s and the Hotel Industry Harvard Case Study Solution and HBR and HBS Case Analysis

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