McDonalds and the Hotel Industry

Subjects Covered
Brand management
Brands
Market analysis
Product positioning

by
Mark Vandenbosch,
Ken Mark

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Dec 13, 2002. Prod. #: 902A21-PDF-ENG

McDonald’s and the Hotel Industry Harvard Case Study Solution and HBR and HBS Case Analysis