McDonalds Russia: Managing a Crisis

Subjects Covered
Advertising
Brands
Consumer marketing
Customer retention
International marketing
Marketing strategy
Pricing

by
Youngme Moon,
Kerry Herman

Source: Harvard Business School

23 pages.
Publication Date: Oct 21, 2002. Prod. #: 503020-PDF-ENG

McDonald’s Russia: Managing a Crisis Harvard Case Study Solution and HBR and HBS Case Analysis