MCI Communications Corp.: National Accounts Program (Condensed)

Subjects Covered
Marketing management
Marketing organization
Marketing strategy
Organizational problems
Sales organization
Sales strategy

by
Frank V. Cespedes

Source: Harvard Business School

18 pages.
Publication Date: Oct 16, 1992. Prod. #: 593044-PDF-ENG

MCI Communications Corp.: National Accounts Program (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis