Med-Mart: Transitioning the Business Model (B)
Subjects Covered
Business models
Entrepreneurship
Implementing strategy
Marketing strategy
Sales agents
Sales compensation
by
James Lattin,
Mark Leslie,
Erin Yurday
Source: Stanford Graduate School of Business
2 pages.
Publication Date: Jul 14, 2003. Prod. #: E163B-PDF-ENG
Med-Mart: Transitioning the Business Model (B) Harvard Case Study Solution and HBR and HBS Case Analysis