Med-Mart: Transitioning the Business Model (B)

Subjects Covered
Business models
Entrepreneurship
Implementing strategy
Marketing strategy
Sales agents
Sales compensation

by
James Lattin,
Mark Leslie,
Erin Yurday

Source: Stanford Graduate School of Business

2 pages.
Publication Date: Jul 14, 2003. Prod. #: E163B-PDF-ENG

Med-Mart: Transitioning the Business Model (B) Harvard Case Study Solution and HBR and HBS Case Analysis