MEM Co. Inc.: English Leather

Subjects Covered
Marketing implementation
Marketing organization
Marketing strategy
Product management

Frank V. Cespedes,
Laura Goode

Source: Harvard Business School

27 pages.
Publication Date: Sep 28, 1992. Prod. #: 593035-PDF-ENG

MEM Co., Inc.: English Leather Harvard Case Study Solution and HBR and HBS Case Analysis