Merck-Medco: Vertical Integration in the Pharmaceutical Industry Case Solution & Analysis

Subjects Covered
Acquisitions
Distribution planning
Marketing channels
Marketing strategy
Vertical integration

by
V. Kasturi Rangan,
Marie Bell

Source: Harvard Business School

31 pages.
Publication Date: Feb 13, 1998. Prod. #: 598091-PDF-ENG

Merck-Medco: Vertical Integration in the Pharmaceutical Industry Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions