Mercks U.S. Managed Distribution Program for the HIV Drug Crixivan

Subjects Covered
Business ethics
Distribution planning
Government policy
Marketing channels

by
Margaret L. Eaton,
Madhi Roy,
Marko Curavic

Source: Stanford Graduate School of Business

25 pages.
Publication Date: Apr 01, 2004. Prod. #: BME9-PDF-ENG

Merck’s U.S. Managed Distribution Program for the HIV Drug Crixivan Harvard Case Study Solution and HBR and HBS Case Analysis