Merging Esso Iceland and Bilanaust (C)
Subjects Covered
Branding
Communication
Financial crisis
Human resource management
International business
Leadership
Mergers & acquisitions
Strategic planning
Strategy formulation
by
Ken Mark,
Gerard Seijts
Source: Richard Ivey School of Business Foundation
2 pages.
Publication Date: Sep 03, 2010. Prod. #: 910C18-PDF-ENG
Merging Esso Iceland and Bilanaust (C) Harvard Case Study Solution and HBR and HBS Case Analysis