Merging Esso Iceland and Bilanaust (F)

Subjects Covered
Branding
Communication
Financial crisis
Human resource management
International business
Leadership
Mergers & acquisitions
Strategic planning
Strategy formulation

by
Ken Mark,
Tony Frost,
Gerard Seijts

Source: Richard Ivey School of Business Foundation

1 pages.
Publication Date: Sep 03, 2010. Prod. #: 910C21-PDF-ENG

Merging Esso Iceland and Bilanaust (F) Harvard Case Study Solution and HBR and HBS Case Analysis