Merloni Elettrodomestici SpA: Building for Profit

Subjects Covered
Brands
International marketing
International operations
Matrix organization

by
Joseph L. Bower,
Bruce McKern,
John Naman

Source: Harvard Business School

20 pages.
Publication Date: Mar 23, 2000. Prod. #: 300118-PDF-ENG

Merloni Elettrodomestici SpA: Building for Profit Harvard Case Study Solution and HBR and HBS Case Analysis