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Merrill Lynch: Integrated Choice

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Marketing channels
Marketing strategy

by
V. Kasturi Rangan,
Marie Bell

Source: Harvard Business School

20 pages.
Publication Date: Feb 29, 2000. Prod. #: 500090-PDF-ENG

Merrill Lynch: Integrated Choice Harvard Case Study Solution and HBR and HBS Case Analysis

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