Meteor Solutions: Measuring the Value of Social Media Marketing

Subjects Covered
Social media
Word-of-mouth marketing

by
Mark Jeffery,
Zev Kleinhaus,
Twinkle Ling,
Itaru Matsuyama,
Thien Nguyen-Trung,
Keita Suzuki

Source: Kellogg School of Management

22 pages.
Publication Date: Feb 01, 2011. Prod. #: KEL548-PDF-ENG

Meteor Solutions: Measuring the Value of Social Media Marketing Harvard Case Study Solution and HBR and HBS Case Analysis