Meteor Solutions: Measuring the Value of Social Media Marketing
Subjects Covered
Social media
Word-of-mouth marketing
by
Mark Jeffery,
Zev Kleinhaus,
Twinkle Ling,
Itaru Matsuyama,
Thien Nguyen-Trung,
Keita Suzuki
Source: Kellogg School of Management
22 pages.
Publication Date: Feb 01, 2011. Prod. #: KEL548-PDF-ENG
Meteor Solutions: Measuring the Value of Social Media Marketing Harvard Case Study Solution and HBR and HBS Case Analysis