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Microeconomics of Customer Relationships

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Subjects Covered
Customer relationship management
Customer satisfaction
Marketing
Quality management
Service management

by
Fred Reichheld

Source: MIT Sloan Management Review

8 pages.
Publication Date: Jan 01, 2006. Prod. #: SMR197-PDF-ENG

Microeconomics of Customer Relationships Harvard Case Study Solution and HBR and HBS Case Analysis

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