Microsoft Office: Gaining Insight into the Life of a College Student (A)

Subjects Covered
Consumer behavior
Focus groups

by
Mohanbir Sawhney,
Ashuma Ahluwalia,
Yuliya Gab,
Kevin Gardiner,
Alan Huang,
Amit Patel,
Pallavi Goodman

Source: Kellogg School of Management

7 pages.
Publication Date: Jun 20, 2012. Prod. #: KEL654-PDF-ENG

Microsoft Office: Gaining Insight into the Life of a College Student (A) Harvard Case Study Solution and HBR and HBS Case Analysis