Microsoft Office: Gaining Insight into the Life of a College Student (B)

Subjects Covered
Consumer behavior
Focus groups

by
Mohanbir Sawhney,
Ashuma Ahluwalia,
Yuliya Gab,
Kevin Gardiner,
Alan Huang,
Amit Patel,
Pallavi Goodman

Source: Kellogg School of Management

28 pages.
Publication Date: May 20, 2012. Prod. #: KEL655-PDF-ENG

Microsoft Office: Gaining Insight into the Life of a College Student (B) Harvard Case Study Solution and HBR and HBS Case Analysis