Midway: Licensing Distributing and Building Brands in China

Subjects Covered
Brands
International marketing
Licensing

by
David J. Arnold

Source: Harvard Business School

25 pages.
Publication Date: Nov 09, 2001. Prod. #: 502032-PDF-ENG

Midway: Licensing Distributing and Building Brands in China Harvard Case Study Solution and HBR and HBS Case Analysis