Moiselle: Pret-a-Porter Hong Kong Style

Subjects Covered
Brand management
Business growth
Consumer marketing
Market positioning

by
Bennett Yim,
Monica Wong

Source: University of Hong Kong

18 pages.
Publication Date: Aug 29, 2003. Prod. #: HKU291-PDF-ENG

Moiselle: Pret-a-Porter Hong Kong Style Harvard Case Study Solution and HBR and HBS Case Analysis