Monsanto Europe: Monsanto Introduces GMOs to Europe with Unexpected Results Case Solution & Analysis

Subjects Covered
Community relations
Growth strategy
Health
Innovation
International business
Marketing implementation
Marketing strategy
Public relations

by
Pat Werhane,
Michael Gorman,
Jenny Mead,
Michael Hertz,
Dean Nieusma

Source: Darden School of Business

11 pages.
Publication Date: May 18, 2001. Prod. #: UV1922-PDF-ENG

Monsanto Europe: Monsanto Introduces GMOs to Europe with Unexpected Results Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions