Monsanto–The Launch of Roundup Ready Soybeans Case Solution & Analysis

Subjects Covered
Market segmentation
New product marketing
Pricing strategy
Product introduction
Product positioning

by
Mark Parry

Source: Darden School of Business

19 pages.
Publication Date: Aug 16, 2000. Prod. #: UV0321-PDF-ENG

Monsanto–The Launch of Roundup Ready Soybeans Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions