Morris Alper & Sons Inc. (C): Introduction to Video 1

Subjects Covered
Marketing channels
Marketing implementation
Sales agents
Sales strategy

Benson P. Shapiro,
Jeffrey J. Sherman

Source: Harvard Business School

1 pages.
Publication Date: Mar 01, 1981. Prod. #: 581100-PDF-ENG

Morris Alper & Sons, Inc. (C): Introduction to Video 1 Harvard Case Study Solution and HBR and HBS Case Analysis