Motorola Wireless Data Group: The Envoy

Subjects Covered
Market segmentation
Marketing mix
New product marketing
Product positioning
Target markets
Technology

by
Mohanbir Sawhney

Source: Kellogg School of Management

31 pages.
Publication Date: Jan 01, 2004. Prod. #: KEL098-PDF-ENG

Motorola Wireless Data Group: The Envoy Harvard Case Study Solution and HBR and HBS Case Analysis