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Mountain Dew: Selecting New Creative

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Subjects Covered
Advertising
Brand management
Creativity

by
Douglas B. Holt

Source: HBS Premier Case Collection

20 pages.
Publication Date: Oct 05, 2001. Prod. #: 502040-PDF-ENG

Mountain Dew: Selecting New CreativeHarvard Case Study Solution and HBR and HBS Case Analysis

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