Multichannel Marketing: Mindset and Program Development

Subjects Covered
Business to consumer
Internet
Marketing channels

by
Bruce D. Weinberg,
Salvatore Parise,
Patricia J. Guinan

Source: Business Horizons

10 pages.
Publication Date: Sep 15, 2007. Prod. #: BH246-PDF-ENG

Multichannel Marketing: Mindset and Program Development Harvard Case Study Solution and HBR and HBS Case Analysis