Naming the Edsel (Condensed) Case Solution & Analysis

Subjects Covered
Brand equity
Brands
Marketing strategy
Product introduction

by
Susan Fournier,
Andrea Wojnicki

Source: Harvard Business School

8 pages.
Publication Date: Nov 01, 2001. Prod. #: 502034-PDF-ENG

Naming the Edsel (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions