Subjects Covered
Forecasting
Marketing mix
Marketing planning
Pricing
Sales promotions
Target markets
by
Richard N. Cardozo
Source: Harvard Business School
3 pages.
Publication Date: Apr 29, 1983. Prod. #: 583151-PDF-ENG
National Chemical Corp.: Tiger-Tread Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Cole National Corp.: Turnover
MCI Communications Corp.: National Accounts Program (Condensed)
Alto Chemicals Europe (A)
Alto Chemicals Europe (B)
Alto Chemicals Europe (C)
Nova Chemical Corp.
Profiling at National Mutual (C)
Profiling at National Mutual (B) (Abridged)
Profiling at National Mutual (A)
Profiling at National Mutual (B)