National Demographics & Lifestyles (B)
Subjects Covered
Direct marketing
Financing
Small & medium-sized enterprises
Venture capital
by
Michael J. Roberts
Source: Harvard Business School
20 pages.
Publication Date: Jul 11, 1989. Prod. #: 390006-PDF-ENG
National Demographics & Lifestyles (B) Harvard Case Study Solution and HBR and HBS Case Analysis