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Nectar: Making Loyalty Pay

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Subjects Covered
Communication
Consumer marketing
Customer relationship management
Customer retention
Databases
Direct marketing
Loyalty
Market segmentation
Networking

by
John Deighton

Source: Harvard Business School

14 pages.
Publication Date: Dec 02, 2004. Prod. #: 505031-PDF-ENG

Nectar: Making Loyalty PayHarvard Case Study Solution and HBR and HBS Case Analysis

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