Nectar: Making Loyalty Pay Case Solution & Analysis

Subjects Covered
Communication
Consumer marketing
Customer relationship management
Customer retention
Databases
Direct marketing
Loyalty
Market segmentation
Networking

by
John Deighton

Source: Harvard Business School

14 pages.
Publication Date: Dec 02, 2004. Prod. #: 505031-PDF-ENG

Nectar: Making Loyalty PayHarvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions